Child Psychologist Dr Frank J. Ninivaggi M.D. (Yale) answered this question in Psychology Today in 2016.
Values are personally chosen beliefs, firm not rigid convictions. Values can be positive, that is, constructive and health-promoting, or harmful, that is, destructive and unhealthy.
Values are something you care about - a lot!
Values can “change the world." Values measure what people feel desirable, vital, useful and worthwhile. They influence the direction of how we feel, think, and make choices - perform and behave.
They have transformative energy. As aspirations, values create visions for the future.
You can read the full article here.
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