Our Founder

Erika Clegg DL FRSA, AKA The Voice for Values, is a values-driven cultural transformation advisor. She works with Next Gen Leaders of established organisations who need to address culture as a priority. Erika specialises in values-led turnarounds that align business goals with purpose, building trust, high performance and sustainable growth.

Through her signature concept, Active Ethos®, Erika demonstrates how the consistent application of values everywhere, through everything everyone does can drive cultural change and deliver practical, long-term results. Her wholehearted and energising style ensures audiences leave with actionable strategies for meaningful transformation.

Erika helps businesses and leaders unlock the transformative power of values. Under her guidance, organisations become trusted, high-performing and purpose-driven, with clear decision-making, thriving teams and innovation sparked by shared purpose. The benefits extend far beyond internal culture as businesses gain competitive advantage, enhanced corporate reputation and a brand that inspires loyalty from customers and stakeholders alike.

With a relentless focus on integrity, vision and authenticity, Erika guides leaders towards sustainable growth while nurturing trust, a sense of belonging and meaningful impact. Her approach builds organisations that energise people, deliver results and leave a lasting, positive mark on the world.