Front & Centre

Situation
David Ventura was relaunching Front&Centre® with a refined brand and tightly defined offer focused on customer-centric sales and growth. While the strategic direction was clear, David recognised the need to articulate a set of core values to guide the business and align with its long-term vision. He wanted these values to serve as a framework for decision-making, client relationships and the way Front&Centre® engaged with its consultant partners.

Task
David engaged us to help uncover and define values that would shape Front&Centre®’s culture and strategy. The goal was to create a values-led foundation that would strengthen customer relationships, support strategic decisions, and provide a clear internal compass for the consultancy’s growth.

Action
We led a structured programme of guided sessions with David to explore his personal values and how they connected to Front&Centre®’s mission and ambitions. 

Through our Active Ethos® methodology, we facilitated deep reflection, challenged assumptions, and helped David articulate values that felt authentic and actionable. We distilled complex thoughts and insights into a set of clear, strategic values that reflected both David’s leadership style and the consultancy’s market positioning.

The resulting values were:

• We Dig Deep – Pursuing insight and excellence with curiosity and scrutiny.
• We Embrace Change – Learning mindset and valuing diversity and adaptability.
• We Go High – Seeking greatness with authenticity and simplicity.
• Together, We Bring It to Life – Building mutually beneficial partnerships with accountability and shared success.

Result
The new values have become the foundation of Front&Centre®’s approach to client engagement and growth. David’s leadership is centred on them, giving the consultancy’s culture strategic focus and consistency. 

The values have enhanced Front&Centre®’s position with clients, strengthened consultant partnerships and provided a clear framework for decision-making.