NeoPollard Interactive
NeoPollard Interactive (NPi) is North America’s leading iLottery provider. Established in 2014 as a joint venture between Pollard Banknote and NeoGames, NPi combines deep lottery expertise with cutting-edge technology to deliver comprehensive iLottery services, including player management, game management, compliance and payment solutions.
NPi sought to refine its organisational culture by aligning it with a clear set of values and a compelling narrative. The goal was to create an environment where everyone involved – from team members to customers and partners – felt supported, valued and motivated to contribute to the company’s ongoing success.
We applied the principles of Active Ethos – the relentless alignment of vision, purpose and values – to help NPi build a culture that could underpin business performance and deliver personal fulfilment. Although we didn’t use the terms ‘vision,’ ‘purpose’ and ‘values’ directly, we translated them into contextual descriptions that resonated with the NPi team and reflected their unique identity.
Due to North American state government laws we are unable to disclose details of this project beyond our approach.

Through a rigorous process and her own passionate approach, Erika quickly helped us understand the essence of our business and what makes us special. Carefully and respectfully, Erika engaged across our company, our stakeholders, and customers with a sense of curiosity, intelligence and fun.
She skillfully assimilated a significant amount of cultural and business perspectives to get to the right solution for us